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DSM PENTAVITIN®: Feel deep hydrating power for skin and hair care

Kaiseraugst, CH, 02 Nov 2011 12:00 CET

DSM Personal Care today launches exciting new study research findings for PENTAVITIN® in skin and hair care applications.

Millions of consumers worldwide are affected by skin conditions that cause unpleasant sensations such as itching, flaking and stinging, or simply an uncomfortably dry and taut feeling. They look for a tangible benefit and therefore require a product that can bind water in the skin and keep it there as long as possible.

PENTAVITIN a 100% natural, plant-derived ingredient with both ECOCERT approval and NATRUE certification perfectly addresses this widespread consumer need. Its effectiveness is based on its unique composition, which is similar to that of the carbohydrate complex found in human skin and on its unique mechanism for binding itself with the skin and scalp.

PENTAVITIN ensures instant, deep hydration by generating a moisture reservoir that lasts for 72 hours. Proven by new extended in-vivo and gene expression studies PENTAVITIN improves the hydration of the epidermal cells and creates a long-lasting skin barrier. Clinical ratings confirm the outstanding efficiency of PENTAVITIN, which delivers more than 50% improvement in skin smoothness and softness and more than 50% reduction of flakiness and itchiness after only two weeks of application.

Further new research studies show that PENTAVITIN is the first product for hair care applications that works as a soothing active for rinse-off products to deeply hydrate the scalp and relieve sensitivity. The in-vivo study has proven its protective effect to be significant at extremely low concentrations. A barrier repair was shown to be more than 2 times faster as the control and as much as 24 hours faster than the leading benchmark, while the reduction of erythema (redness of the skin) was twice that of the benchmark.

Dr. Volker Rosenberger, DSM Nutritional Products’ Global Marketing Manager Skin Care, comments, “We are very proud of the new research study results for PENTAVITIN, demonstrating DSM Personal Care’s strive to fully meet the consumer need for a deep and long lasting comfortable skin feeling.”