A world of feel opportunities
Graphic and packaging solutions have become the extensions of customers’ brand impressions, with graphic and design effects for packaging evolving to include many sensory experiences for consumers. Thanks to modern high-speed coating technologies, simple plastic or carton packages can be transformed into packages that gain sensory attention that supports the image of a brand owner or positively affects consumer behavior.
In January 2018 DSM launched the latest addition to its coating resins portfolio; Skins® by DSM. A special series of resins that enhances a key element for graphic and packaging design; touch. The resins, launched via the characters Rubbert Skins®, Silky Skins® and Vel-Veeto Skins® create a world of feel opportunities for food and non-food packaging whether on coated or uncoated paper, board, plastics and even aluminum and let customers engage with products and their design in a new way.