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DSM reveals the next generation in heart health at HIE with Fruitflow®

Kaiseraugst, CH, 13 Sep 2010 12:00 CEST

DSM Nutritional Products will showcase a new ingredient for heart health at Hi Europe 2010, following a long-term alliance agreement with the product developer, Provexis. Fruitflow® is the first natural, scientifically substantiated solution for the promotion of healthy blood flow. To date, Fruitflow is the only ingredient with an approved health claim from the European Food Safety Authority (EFSA) under Article 13.5, opening up clear routes to market for food, beverage and dietary supplement products.

Will Black, VP of New Nutritional Ingredients, at DSM Nutritional Products commented: “Fruitflow fits well with our nutritional ingredients portfolio – it has strong science-backed evidence and targets one of the chief areas of concern for consumers – heart health. With our strong applications expertise and knowledge of the functional ingredients and supplements markets, we’re excited about the new opportunities we can now take to our customers.” 

Fruitflow can be used individually or combined with other important nutrients for heart health in a Quali®1-Blends premix. Quali-Blends are custom-designed premixes containing a combination of nutrients to enhance food, beverages and dietary supplements. A standard off-the-shelf range is also available – each blend aligned with one of DSM’s 12 Health Benefit Solutions targeting the leading health concerns of consumers today, such as heart health and healthy ageing. Visitors to the DSM stand will be able to sample the Health Benefit Solutions at the Spanish-themed cocktail bar.

Other new products on stand will be ROPUFA®2 omega-3 effervescent powder and chewable capsules, which address specific consumer needs from kids to the elderly, and a new low colour strength Beta-Carotene for nutritional fortification without the usual colour effects. DSM will also showcase a new flavoured version of its successful sports nutrition ingredient, PeptoPro®3, with a considerably improved taste profile.  All DSM’s ingredients are protected by the Quality for Life™4 seal, the company’s commitment to quality, reliability, traceability and sustainability, giving its customers the confidence to take products to market. 

1 Quali-Blends is a registered trademark of DSM N. V.
2 ROPUFA is a registered trademark of DSM N. V.
3 PeptoPro is a registered trademark of Royal DSM N. V.
4 Quality for Life is a trademark of Royal DSM N. V.