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DSM Nutritional Products’ new skin brightener REGU®-FADE for visibly brighter skin in two weeks makes its global debut at InCosmetics

Kaiseraugst, CH, 29 Mar 2011 12:00 CEST

DSM Nutritional Products sees InCosmetics, the leading exhibition for innovative personal care ingredients, as the ideal venue to launch its new skin-brightening ingredient REGU®-FADE. REGU-FADE is a high-performing and fast-acting skin brightener – a 'bright' idea for beauty consumers around the world.

This ingredient has proven its outstanding performance in human efficacy studies with visible effects in only two weeks. Compared with a market benchmark, REGU-FADE has worked faster, early on, and showed stronger de-pigmentation results throughout the studies. DSM scientists showed that REGU-FADE attenuates skin pigmentation via multiple mechanisms in vitro, from initial signaling and gene expression, to melanin production and final melanosome transfer.

REGU-FADE evens and brightens skin tone using pure, nature-identical resveratrol. Resveratrol is a potent antioxidant found in red grapes and associated with various health benefits. REGU-FADE down regulates key steps of melanin biosynthesis and pigmentation in vitro, with fast results for brighter, younger-looking skin.

The launch of REGU-FADE at DSM’s booth at the most important European trade show of the cosmetics industries also provides the perfect stage for the introduction of DSM’s future Corporate Identity. The Life Sciences and Materials Sciences Company is taking on a completely new appearance, expressed through a comprehensive re-branding.

For the Personal Care Business Unit of DSM, the new branding is a great opportunity. It presents a company who has systematically transformed itself during the past decade into an icon of Life Sciences and Materials Sciences,” says Ilona Haaijer, President DSM Personal Care. “Our new Corporate Identity is an exceptionally good fit with the world of beauty and cosmetics. We believe that our new branding shows to our customers in the personal care industry that we have taken another step to get closer to them and their consumers,” Ms. Haaijer says.