DSM’S TILAMAR® Fix A1000 wins innovation prize
TILAMAR Fix A1000 is a styling polymer for extra strong hold with natural feel. Its uniqueness particularly for aerosol applications is based on an exceptional and proprietary monomer composition. TILAMAR Fix A1000 is able to set new standards at style creation with extreme fibre cross linking. Further, the non-tacky feel is exceptional and results in an overall hair style that looks and feels natural.
A strong and still unmet consumer need is the combination of extra strong hold with natural feel and look that substantiates a superb hair quality and effortless looking style.
Advantageous of TILAMAR Fix A1000 for styling sprays is assessed in several hair dresser tests by half-side comparisons versus different market products. An aerosol spray containing TILAMAR Fix A1000 showed clearly a superior hold, a non-tacky feel on wet and dry hair as well as an excellent creation of style. These consumer benefits were backed up by the excellent fibre cross linking, a very short drying phase and a dry polymer film feel.
“By combining extra strong hold with natural feel and free from stickiness, TILAMAR Fix A1000 can break into new areas with new claims. We believe it will set new standards as aerosol styling polymer”, says Dr. Jochen Klock, Global Marketing Manager Hair Care, DSM Nutritional Products.