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DSM invites customers at InCosmetics Asia 2012 to celebrate '100 Years of Vitamins' and a new breakthrough in skin smoothing

Kaiseraugst, CH, 22 Oct 2012 12:00 CEST

Held in Bangkok from 6-8 November, InCosmetics Asia 2012 will be the stage on which the DSM Personal Care Business Unit will reveal new innovative developments, exiting new studies and concepts across Skin, Sun and Hair Care and invites customers to celebrate '100 Years of Vitamins'.

The past century has witnessed remarkable discoveries that have advanced the understanding of vitamins, including their vital role in Personal Care. DSM, a pioneer in this area, with its position as the longest-standing producer of vitamins in the world and the global leader of the science-supported promotion of vitamins in cosmetics invites customers to celebrate these remarkable discoveries and advancements.  

In Skin Care DSM presents the breakthrough in skin smoothing delivered by SYN®-TC and shows several new studies on ALPAFLOR® EDELWEISS demonstrating a new level of protection.

SYN-TC is the ingredient of choice for a holistic approach for the integrity of skin collagen. It stimulates the formation of all skin relevant collagen types. In a new comprehensive study, consumers confirmed they had experienced a new dimension in skin smoothing in only 28 days. The skin becomes smoother and softer to the touch, with an overall younger-looking appearance.

ALPAFLOR EDELWEISS, the high performing, organic bioactive provides a new level of protection for an ultimate skin sensation. New studies reveal a unique protective capability on key genes and proteins of the cornified envelope. Additional studies show that ALPAFLOR EDELWEISS rebalances UV-induced stress markers to normal levels and enhances skin’s resistance to external stress factors, preserving its natural balance.

DSM demonstrates its leading position in Sun Care with the Ultimate UV Protection concept that closes the protection gap and offers daily use solutions with the leading UV filter range PARSOL® in combination with selected actives as a biological second line of defense. With the growing awareness of the dangers of UV radiation, photo-protection is becoming part of the daily beauty routine for many consumers around the world. Many imagine – incorrectly - that an absence of sunburn indicates that the skin has not sustained harm. Recent research has shown, however, that even a very low UV dosage can cause substantial DNA damage, oxidative stress, immunosuppression and photo-aging.

With a high focus on latest market trends in Hair Care, DSM presents the new concept ‘Experience Supreme Solutions of Ageless-Looking Hair'. Over time, when hair becomes more mature, consumers are looking for ultimate glow, smooth feel, moisturized and deeply strengthened hair with a healthy look. To deliver against these needs, DSM is launching three new supreme solutions combining high-performing TILAMAR® polymers with unique complexes of actives as ready-to-use formulation concepts.

Wang Chang, Regional Marketing Manager Personal Care Asia Pacific, comments: “We are proud to showcase to our customers at this leading business platform for personal care ingredients in Asia our latest exciting developments and concepts for Skin, Sun and Hair Care products which demonstrate our strive and dedication to deliver innovations to the market that truly make a difference for consumers.”