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DSM to launch latest product innovations at Vitafoods 2014

Kaiseraugst, CH, 12 Mar 2014 10:15 CET

DSM, stand 19033, Vitafoods, Geneva, 6-8 May 2014

DSM will showcase its broad portfolio of nutritional solutions at this year’s Vitafoods. Committed to providing its customers with a wide range of ingredients to support a variety of health benefits, DSM’s latest innovations include elaVida™, an antioxidant naturally found in olive fruits and life’sOmega™60, a high potency DHA/EPA oil. The new launches offer benefits to heart, joint, brain and eye health, amongst others. As ever, Vitafoods will provide the opportunity not only to discover DSM’s new products but also to get updated on the latest science. DSM’s expert and Senior Vice President, Nutrition Science and Advocacy, Dr. Manfred Eggersdorfer, will be on stand on 6 May to discuss the most recent innovative science news on the well-known vitamin E with individual guests.

Vitafoods Europe logo

DSM’s elaVida promises to be a highlight of the Vitafoods show. elaVida is a versatile olive polyphenol made from olives with a proprietary solvent-free process. Containing the powerful antioxidant hydroxytyrosol, elaVida supports heart health through the protection of blood lipids from oxidative stress. Literature also indicates that olive polyphenols may have a beneficial effect in joint health, cellular energy metabolism and helping boost the body’s own antioxidant system. Karin Wertz, Innovation Project Manager at DSM, will be presenting a seminar on elaVida at 10.30 am on Tuesday 6 May.

DSM will also be introducing life’sOmega 60, a new, even higher potency form of life’sOmega, which will be marketed as a 60% total omega-3 product for dietary supplements. This new form is a high concentrate DHA/EPA vegetarian omega-3 that is allergen and GMO free. Sourced from algae, its outstanding purity profile provides considerable sensory advantages with as much as twice the potency of other sources, such as krill oil, making it a very cost-effective choice.

Continuing DSM’s tradition for highly interactive experiences at the show, visitors to the booth will also be able to measure the levels of lutein and zeaxanthin in their eyes. Important for protecting eyes from glare to support visual performance, FloraGLO® Lutein and OPTISHARP® Zeaxanthin form part of DSM’s eye health portfolio, which is backed by strong science.

For the first time at Vitafoods, visitors can also learn more about Fortitech® Premixes by DSM. Highlights include a market-ready powdered beverage, formulated for healthy aging. This all-in-one product was developed as an ultra-convenient way to deliver nutrients, flavors, colors, stabilizers and sweeteners in one complete powdered beverage mix. Utilizing PowerCap® technology, the premix is available both in a universal cap that fits any regular-size water bottle and as an integrated beverage system, allowing the powder to be released into a beverage at will.

Also this year, marketing thought leader Peter Wennström, renowned for his FourFactors® Brand Analysis System, will be on the DSM stand to provide his expertise to selected visitors, during one-to-one consultations.

Visitors to the stand will also be able to sample a selection of DSM’s fortified food and drinks, such as the tasty OatWell® smoothies with beta-glucan for reducing cholesterol, or relaxation chocolate bars, a rich dark chocolate infused with a custom combination of nutrients to create an indulgent, yet healthy treat.