DSM Insight Series: yogurt fast becoming a healthy staple
The paper, which is the first of the Global Insight Series on yogurt, reveals that over the last three years more than half of the respondents have increased their yogurt consumption. The increased appetite is led by markets like China, Brazil and Turkey where 67%, 61% and 60% respectively of the respondents indicated that they are eating more yogurt than 3 years ago. Two out of three consumers say they are doing so because they are more conscious of their health.
The survey, which was completed by more than 6,200 consumers in US, China, Brazil, Turkey, France and Poland, showed that around the world an increased focus on a healthy lifestyle is the major driving force behind the rise in yogurt sales. Especially in Turkey (86%) and China (82%), respondents listed health as the main reason for their increased consumption, above other options like ‘the availability of more varieties’, ‘yogurt is better than before’ and ‘dietary reasons’. Health concerns, such as bone health and gastrointestinal health, were clearly identified as key reasons for eating yogurt. Women in particular (55%) are more conscious of bone health compared to men (47%). The survey also identified regional differences. While Chinese consumers indicate that gastrointestinal health is the key influencer (76%), Turkish and French respondents cited bone health as their main concern (72% and 59%).
Consumers are well aware of the vitamins and minerals that naturally occur in yogurt and link it clearly to the health benefits they demand. Besides calcium, consumers are also looking for proteins and probiotics. In particular Chinese consumers are looking for probiotics in yogurt (83%) as health claims have started to impact perceptions on gut health in the region. For dairy producers, the natural health aspects of yogurt carry some distinct advantages, however, consumers are also willing to pay extra for enriched yogurt, especially in China.
“A healthy and at the same time tasty and pleasurable eating experience, is something we all aim for”, adds Mark Fahlin, Global Marketing Manager Fermented Milk Products at DSM Food Specialties. “The survey clearly reveals that the universal appeal of yogurt is driven by the fact that it is considered a healthy choice with ample varieties to choose from. Consumers of today demand healthy and versatile yogurt varieties, opening up opportunities for our customers to develop better-for-you yogurts that are targeted at specific individual needs.”
DSM’s dairy ingredients portfolio is responding to consumer demand for healthy yogurt varieties. The range of ingredients deliver natural yogurts with additional health benefits, such as reduced sugar and low fat, while safeguarding or even improving the authentic and appealing taste and texture in a more sustainable and cost-effective way.
About the DSM Global Insight Series
As part of its drive to help the food industry improve their processes and deliver healthy, tasty and attractive products to consumers, DSM launched its Global Insight Series in 2013. The series investigates consumers’ perceptions and attitudes around food, taste and their perceived buying behavior. The series aims to ask those obvious questions which are rarely asked, providing customers insights into the perceptions behind the big food trends. The survey is done worldwide in multiple markets, representing the continents with a focus on emerging markets and their comparison to mature markets.