DSM brings a brighter world to CPhI 2014, with natural cholesterol-lowering solutions
True to its tradition of hosting interactive on-stand activities, DSM invites visitors to a cholesterol-themed event taking place at 16:00 on Tuesday 7th of October, where they can taste cholesterol-lowering delicacies, have their cholesterol levels measured and more. Visitors will discover preventative solutions, such as natural OatWell® oat beta-glucan and the new life’sOmega™60, as well as cholesterol-lowering treatment options Atorvastatin and Rosuvastatin, the so called ‘super-statins’, which will shortly become members of the PureActives™ family of ECO+ medicines presented by DSM Sinochem Pharmaceuticals.
OatWell is a 100% natural oat bran, which contains high quantities of oat beta-glucan and is scientifically proven to lower cholesterol and the risk of coronary heart disease. OatWell products already on the market and sold directly to consumers include OatWell Original Powder, OatWell Crispy Hearts and OatWell Instant Drink Mix, all containing the daily 3g of oat beta-glucan per portion. life’sOmega 60, the latest higher potency form of life’sOmega is marketed as a 60% total omega-3 product for dietary supplements. It is a high concentrate DHA/EPA omega-3 algae, which can provide twice the potency claims of krill oil, at a much lower cost. It supports heart health, as well as cognitive functions.
On Wednesday 8th October, DSM is showcasing the recently launched elaVida™, a superior olive polyphenol preparation made from olive fruits with a proprietary solvent-free process. elaVida contains the powerful antioxidant hydroxytyrosol, which helps boost the body’s own anti-oxidant system and supports heart health, joint health and cellular energy metabolism. At 16.00, visitors will enjoy an olive-themed buffet during our Happy Hour while looking at final consumer product concepts featuring elaVida.
In addition to DSM’s range of proprietary ingredients, manufacturers attending CPhI will have the opportunity to learn about Fortitech® Premixes for their fortification needs. With the ability to fortify any application with any nutrient, anywhere in the world, attendees will see why we are the one-stop shop for all of their formulation needs. For additional information on our premix abilities, please visit www.fortitechpremixes.com.