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DSM to showcase its natural health ingredient portfolio at Vitafoods 2015

Kaiseraugst, CH, 18 Mar 2015 10:00 CET

DSM, stand I40, Vitafoods Europe, Geneva, 5-7 May 2015

DSM is to present its expanding portfolio of natural products, sourced from a range of wholesome sources including olives, tomatoes, oats and algae at this year’s Vitafoods. Recent consumer insights reveal that demand for natural products is thriving, with global retail value sales in herbal and traditional dietary supplements now reaching an additional US$412 million1. Despite the push for natural, recent studies demonstrate that the majority of adults do not get the recommended intake of essential micronutrients. Natural foods are not necessarily nutrient rich, which is why fortification is important. DSM can fortify products without making them less natural, using natural ingredients that are backed by science, helping to address this nutritional shortfall and enabling manufacturers to make strong health claims.

DSM’s portfolio contains products supported by EU approved health claims, including nutritional lipids such as life’sDHA™, a vegetarian source of DHA omega-3 from algae that provides heart, brain and eye benefits and life’sOMEGA™ 60, the first high potency vegetarian omega-3 fatty acid product on the market; OatWell® oat beta-glucan, which helps lower the risk of cardiovascular disease by reducing cholesterol levels and Fruitflow®, the first natural scientifically substantiated solution contributing to healthy blood flow. DSM’s natural portfolio also includes FloraGLO® Lutein2 and the OPTISHARP® Natural brand of zeaxanthin, both of which are carotenoids found in the human eyes and elaVida™, a superior olive polyphenol preparation made from olives with antioxidant benefits. Also on stand will be Fortitech® Premixes by DSM - a custom nutrients premixes service that can help customers develop any natural formulation to suit their needs.

As always, DSM will play an active role at the Vitafoods conference. First up, Professor Manfred Eggersdorfer, Senior Vice President in Nutrition Science & Advocacy at DSM, is to present ‘Could Vitamin E and DHA help delay the onset of dementia?’ at 11:00 am on 6th May. The second presentation, ‘Hydroxytyrosol: A synergist for glucosamine and chondroitin’ by Marc Plaum, Innovation Project Manager at DSM, will focus on bone and joint health. DSM will also hold a seminar on ‘A natural, ingredient-orientated, multi-faceted approach to the maintenance of healthy heart function’, presented by Dr Rob Winwood at 11:05 am on 6th May, in the Exhibitor Theater.

Visitors to the stand can try a variety of finished products made from natural ingredients. These include a healthy natural drink providing benefits for skin, hair and nails from DSM’s Nourish your Beauty platform, natural vitamin E capsules supporting a variety of health benefits including reducing the risk of the negative health implications of fatty liver, elaVida capsules and OatWell sticks. DSM is also hosting an OatWell breakfast networking event at 10:00-11:00 am on both 5th and 6th May, which will share the latest science behind the importance of starting each day with adequate consumption of essential nutrients. OatWell can help achieve a natural health positioning in cereals, baked goods and smoothies, all commonly consumed at breakfast while allowing manufacturers to make approved health claims. Visitors can then end the day by joining DSM for its happy hour on stand from 16:00, taking place on both 5th and 6th May.

Fortitech Premixes is the one-stop source for food, beverage and pharmaceutical manufacturers looking to fortification as a way to differentiate their products from the competition. More information can be found by visiting

1 Consumer health: new product development trends, Euromonitor International
2 FloraGLO® is a trademark of Kemin Industries, Inc. licensed by DSM