DSM launches new 3C Technology to reinvigorate Omega-3 supplements category
Tailored Omega-3 EPA + DHA high concentrates become the new standard
DSM, a global science-based company active in health, nutrition and materials, is launching a new process technology at this year's Supply Side West (SSW) trade show in Las Vegas on 6th October. The unique 3C technology delivers highly-concentrated (up to 85%) and customizable combinations of EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid) for both pharmaceutical and dietary supplement applications, while providing peace of mind through a consistent supply chain.
DSM 3C Technology is a radically efficient process technology that makes high-concentrate omega-3 EPA + DHA more accessible and relevant to consumers to build a brighter future. This technology will be a catalyst for category growth by helping to eliminate key barriers to consumption of omega-3 supplements such as capsule size. In addition, it provides brand owners with the versatility to innovate tailored health-focused products to meet consumer needs across a lifetime.
"A large and growing body of evidence shows that insufficient levels of omega-3 EPA + DHA may be associated with serious health complications for many Americans," said Michael McBurney, PhD, FACN, VP of Science, Communications and Advocacy, DSM Nutritional Products1. Low levels of omega-3 are related to increased risk of cardiovascular disease, which is the leading cause of death among both men and women in the United States2,3. Currently, 95.7% of Americans are not consuming enough omega-3 EPA + DHA to reach cardioprotective levels4.
DSM has kicked off the "Modern Movement Forward" marketing campaign to inspire category change through 3C technology. "This new technology truly makes the oversized pills of traditional fish oil with low EPA & DHA omega 3 content a thing of the past," said Tobe Cohen, Vice President, DSM Nutritional Products. The campaign will be brought to life at the DSM booth, #GG 143 at SSW and through digital & print media. Visitors will learn more about a new line of next generation omega-3, called MEG-3® Ultra produced with 3C Technology.
To learn more about DSM 3C Technology, visit booth# GG 143 and register for the "Technology to Ignite Growth" lunch session on 06/10/16 with special keynote speaker, Kevin Harrington the original Shark on ABC's EMMY-winning hit show Shark Tank. To register for this event, please email Jessica Barreras.
1) Danaei G, Ding E, Ezzati M et al. The preventable causes of death in the United States: Comparative risk assessment of dietary, lifestyle, and metabolic risk factors. PLoS Med. 2009;6:e1000058. doi: 10.1371/journal.pmed.1000058.
2) Kris-Etherton PM, Harris WS, Appel LJ. Fish consumption, fish oil, omega-3 fatty acids, and cardiovascular disease. Circulation. 2002;106:2747-57.
3) Mozaffarian D, Benjamin EJ, Go AS et al. Heart Disease and Stroke Statistics-2016 Update: A Report From the American Heart Association. Circulation. 2016;133:e38-e360. doi: 10.1161/CIR.0000000000000350.
4) Murphy RA, Yu EA, Ciappio ED, Mehta S, McBurney MI. Suboptimal Plasma Long Chain n-3 Concentrations are Common among Adults in the United States, NHANES 2003–2004. Nutrients. 2015;7:10282-9. doi : 10.3390/nu/125534.