DSM launches new Decovery® website lifting the lid on the science behind plant-based paint
The new website charts the evolution of Decovery as it enters new markets like building & construction and furniture. But it also aims to educate the wider paint industry ecosystem on the science behind plant-based paint - from environmentally conscious consumers, to brands, designers and architects.
Today, the Decovery family contains anywhere from 30 to 50% plant-based content, comprised of seeds, tree bark, corn, castor beans and other agricultural waste. It subsequently delivers a potential 34% carbon footprint reduction, and is already available in a zero-VOC product for the wall paint segment.
Crucially, Decovery performs equally to, and in some instances even better than all crude oil-based acrylic equivalent paint resins. The product is durable and chemical-resistant and it provides a fine finish with no yellowing effect and excellent look and feel.
The new user-friendly and largely graphics-driven website includes first-hand accounts from recent customers and end users in the building & construction and furniture sectors.
As demand for sustainable coatings that respect the beauty of natural materials continues to grow across the value chain, DSM is now testing a new Decovery resin for hard-traffic flooring with a performance equal to current urethanes. More information can be found at www.dsmdecovery.com.
Tineke Woort, Project Director for Decovery: “Our dream is to create a 100% plant-based resin and reduce the carbon footprint even further. To make that dream a reality we need the paint industry to join forces and fuel this movement. We see a clear shift in interest across the entire paint & coatings ecosystem: a genuine and growing demand for high-performance coatings that respect nature and the beauty of its materials - high-performance with minimal impact on our world’s resources. It’s why our new website also lifts the lid on the science behind Decovery in a simple and accessible way. Not only do we aim to create awareness across the value chain, but also to trigger new collaborations and partnerships to further grow the market for plant-based finishes”.