Kaiseraugst, CH, 14 Mar 2018 09:00 CET
DSM’s Personal Care & Aroma Ingredients business unit, one of the industry’s leading suppliers to the personal care, home care and fine fragrance markets, will be in Shanghai, China, 19-21 March, for this year’s PCHi show. At booth 1D15 and during the show’s seminars, DSM will be demonstrating a skin hydration solution dedicated to supporting skin in urban contexts.
Yanhong Fu, Greater China Regional Head for Personal Care & Aroma Ingredients comments: “As our fastest growing market in terms of personal care sales, China is currently shaping the focus of our research and innovation. I’m very proud that DSM is fully leveraging the insights we generated and has been developing exciting, consumer-led innovations tailored to the specific needs of the Chinese market. Moreover, with an application lab located in Shanghai we are optimally placed to provide speedy response and support to our customers in the region.”
In 2008, a multi-center study conducted in Shanghai found that high air pollution levels negatively impacted the skin’s natural hydration and consumers in urban environments were more likely to complain about dry and sensitive skin1 - a concern for 75% of Chinese women according to DSM’s own consumer research. This phenomenon is often referred to as “urban skin”.
Building on the company’s commitment to epidermal science, scientists from DSM and Newtone Technologies, France have developed a unique, pioneering 3D mapping technology that enables visualization of facial skin hydration in color. Hydration levels are measured at 30 different pre-defined points on the face, and a specific algorithm is then used to translate them into detailed facial maps.
With the help of Chinese women living in the megacity of Beijing, DSM has been using this revolutionary visualization technology to study dry skin and hydration in urban settings. The technology allowed researchers to produce color images of the face that showed Chinese women have excessively dry skin in the problematic cheek and jaw areas. These remarkable images also revealed the true hydration power of DSM’s natural moisture-magnet PENTAVITIN®. Three hours after a single application, excessively dry skin areas are already much better hydrated. Used daily, PENTAVITIN provides powerful hydration to all facial areas. Regular use of PENTAVITIN brings tired, dry skin back to life, giving consumers a confidence boost and putting a smile on their face.
Marketing Communications Manager
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