Kaiseraugst, CH, 10 Apr 2018 09:00 CEST
DSM, one of the industry’s leading suppliers of ingredients and innovative solutions to the personal care, home care and fine fragrance markets, will be showcasing ideas for easing stress on consumers and formulators and detailing its strategy for meeting the societal challenges of skin cancer at this year’s in-cosmetics Global trade show.
In our busy, ‘hyperconnected’ world, stress has become a constant problem for most people, regardless of age, location or background. Chronic stress can lead to unhealthy behaviors, with 38% of adults saying they overeat, and 44% of the American workforce losing sleep every night because they are worrying about work. Visitors to in-cosmetics Stand C70 will discover how DSM Personal Care & Aroma Ingredients are tackling the effects of stress on appearance. This topic is of increasing concern to people around the world so DSM has developed a range of new ingredients and formulation concepts to ease stress-related cosmetic issues. For fast-living Millennials, there is a special range of novel formulations designed to fit their busy lifestyles.
BEL-EVEN™ is a patented synthetic small molecule that helps counteract the damaging effects of stress on skin. In-vitro BEL-EVEN reversibly and selectively inhibits the key enzyme 11β-HSD1, which generates cortisol in the skin. Persistently high levels of cortisol induced by stress are strongly associated with visible signs of premature skin aging, which are a major concern for today’s consumers. A unique in-silico-generated rational design approach was developed to identify the lead compound for this novel ingredient, which visibly reduces signs of stress on the skin, and improves skin elasticity and density as well as skin hydration.
With the help of Chinese women living in the polluted megacity of Beijing, DSM used revolutionary visualization technology to study dry skin and hydration in urban settings. The technology allowed researchers to produce color images of the face showing that Chinese women have excessively dry skin in the problematic cheek and jaw areas. These remarkable images also revealed the true hydration power of DSM’s natural moisture-magnet PENTAVITIN®. Three hours after a single application, excessively dry skin areas are already much better hydrated. Used daily, PENTAVITIN provides powerful hydration to all facial areas.
These exciting products have been designed specifically to appeal to efficiency-seeking Millennials:
Launched in November 2017, this handy tool enables formulators to develop products more efficiently and to optimize existing formulations before going on to verify SPF performance in vivo. The upgraded version with lots of new features will be introduced at in-cosmetics.
What does a healthy skin ecosystem really mean for the personal care industry? DSM is creating a new narrative around this topic. Come and see us to join in the conversation and to learn about our plans to increase understanding through original scientific research and parallel market-related studies.
Marketing Communications Manager
+41 6181 57211