The building industry is one of the biggest contributors to climate change, responsible for 39% of all carbon emissions in the world. The manufacture of conventional paints and coatings contributes massively to greenhouse gases and raises temperatures around the globe. The IPCC believes that even a 1.5°C average temperature rise may put 20- 30% of species, such as polar bears and African leopards, at risk of extinction.
Shockingly, we know that most conventional paints contain a large amount of oil. For example, In the United States alone approximately 9 trillion pounds of architectural paint will be used this year. But if these paints were made with Decovery® plant-based ingredients, that would save 825 million pounds of carbon which is the same as 63,357 homes powered with electricity for a year, 866,384 barrels of oil consumed or carbon captured by 488,706 acres of U.S. forests in one year.
Even making just 10 litres of interior wall paints can add 40 KG of CO2 to the planet. Water-based paints were a step in the right direction, but even they still contain around 40% of oil and impact our environment.
Aim for zero is our mission to reduce the heavy toll we’re placing on the environment by creating paints with no oil at all. All this can be done without sacrificing on performance. Decovery® is a new high-performance paint ingredient that replaces more of the oil content in water-based paints and is found inside some of the world's best-performing paints. It’s made with renewable resources from plants and is manufactured with renewable energy.
As an industry we have a formidable power. We can change the way things are made, coated, and finished. With a few more conscious choices we really can make a big difference to the amount of oil we use, the environment and all the creatures that live within it.
Learn more on how to strive for zero oil with us.
If you are working on a project that deserves more sustainability and want to learn more about the possibilities, please contact us.