The Copperant paint brand by Baril Coatings has existed since 1870. Now it’s received a 21st century makeover following the launch of a new family of sustainable paint systems based on the Decovery® plant-based paint resin. Copperant Altra Wall Paint, and Copperant Altra Spackspray from Baril Coating contain zero VOCs while delivering outstanding performance in indoor and outdoor applications. But as managing director Geert Duijghuisen recounts, becoming a sustainability pioneer hasn’t always been easy.
“Over the years we have taken some risks (not always successfully) in our attempts to bring healthier and more sustainable products to the market,” says Geert. “For me it’s about standing up. As a society we need to face the fact that the planet is bigger than we are. It doesn’t need us but we need the planet! This is what drives us at Baril Coatings. The problem we had was that ultimately the coatings industry is all about performance, and we simply could not find a way of producing a sustainable paint that was commercially viable.”
Having been aware of DSM for some years, Baril Coatings requested the Decovery® resin for use in trial among its customers (mainly professional painters with exacting standards regarding the craftsmanship of paint). The results were pleasantly surprising: the Copperant Altra paint systems were extremely easy to apply and fast drying with no odor; while delivering a range of future products available today with excellent ‘hiding’ properties.
The new Copperant Altra family is now on the market. Starting with the wall paint and spackspray. Followed by five more plant-based Altra products in the beginning of 2019. “By creating a paint that benefits people, planet and profit we really have breathed new life into this brand,” says Geert. “But we don’t intend to stop there. We are on a mission to clean up the paint industry, and we know DSM shares that vision.” The two companies are already exploring new markets and applications: watch this space.
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