Decovery® is a new high-performance paint ingredient that contains up to 52% plant material, and replaces more of the oil content in water- based paints. You can find Decovery® inside some of the world's best-performing paints. It’s made with renewable resources from plants and is manufactured with renewable energy, so it’s much kinder to the environment than conventional paints.
That’s why we firmly believe that Nature would choose to paint our world with Decovery®.
Consumer and painter demand for sustainable paints is growing rapidly and showing no signs of stopping. But not all sustainable paints are the same – many still contain a high proportion of fossil-derived oil – even water-based paints.
So when you are reviewing or tendering with manufacturers, be sure to specify that their bio-based content is verifiable to C14 standards. Also, check how their resin suppliers are selected and audited and ask about the paint resin environmental impact from cradle to grave.
Not all plant-based paints are the same. A paint’s C14 verification will prove exactly how much plant-based material it contains. So your customers will know that the paints they buy are as sustainable as they claim to be – essential for building trust.
Make your brand a catalyst for change. Join our sustainability experts for a complimentary workshop to explore the latest sustainability insights and learn how to use those insights to build your value proposition and marketing communications approach.