We believe that our customers, partners and consumers have a right to know precisely what goes inside Decovery® and how it’s manufactured. Which is why we’re committed to being completely clear, honest - and transparent - about our product and processes.
The roots of success in plant-based paint
Seeds, tree bark, castor beans and other agricultural waste are the prime ingredients of Decovery®. Today, around 75% of these ingredients don’t compete with the food chain; tomorrow, as we scale up production, we intend to move to a second-generation that doesn’t interfere with the food chain at all. It means not only looking at how we get more from what we use, but also at completely new natural materials. For example those that could be chemically engineered to produce the natural oils we need to make a high-performing paint resin - and eventually reach our goal of making 100% plant-based paints a reality.
We go to great lengths to ensure transparency across the entire supply chain until the farm (currently working on certifying all feedstock and on some promising stories with suppliers).
We then use an acknowledged scientific method called the C14 analysis to measure and demonstrate the amount of plant-based materials inside every product in the Decovery® family – all conducted by a specialist independent laboratory. This enables us to give our customers a Certificate confirming the precise amount of plant-based content in the product they buy (Decovery® can contain anywhere from 30 to 49% plants, depending on the grade) – and which we’re happy to share further upon request.
Lifecycle Assessments: from cradle-to-grate
For every product in the Decovery® family we conduct a Lifecycle Assessment (LCA) that benchmarks the environmental impact across its entire lifetime from cradle-to-gate versus a fossil-based equivalent.
Right now, we benchmark against our own waterborne resins (due to a lack of suitable third-party product) but we expect this to change as objective industry standards are introduced for all paint resins. To make this process as transparent as possible, all our LCAs are reviewed by an independent third party and are based on the latest ISO-14040-14044 quality standards and guidelines from the World Business Council for Sustainable Development.
So... what’s the carbon footprint of Decovery®?
One crucial role of the LCA is to measure the carbon footprint of our Decovery® family. Today we achieve a carbon footprint reduction of between 8% and 36% (depending on the grade) versus equivalent fossil-based resins. But what does this mean in real terms?
Making our supply chain more sustainable
At Decovery® we’re striving to create more sustainable products and processes. But we’re the first admit that we can only be part of the solution. We need to come together as entire value chain to effect real change. Which is why we joined the Together for Sustainability (TfS) initiative – a global program that assesses and audits the supply chains of our suppliers and partners.
Their sustainability performance is monitored by independent auditors who visit factories, warehouses and offices to assess various criteria including the environment, health & safety, labor & human rights, governance, and general management. Based on these findings we work with our partners to continuously improve the environmental impact of their operations. Afterall, we’re all in this together.