It’s time to talk bio-based coating materials at the Marie Claire Maison event in Milan
Whether you’re looking to build a table, a cabinet - or an entire house – you need materials you can trust; that look and feel natural; and that nourish and protect without harming the environment. At DSM our Decovery® bio-based coatings resin is achieving all these things for customers in furniture and decorative markets – and more. Which is why we’re taking part in what promises to be the most exciting event of Milan Design Week 2019, MATERICA | The Beautiful Side Of Design by Marie Claire Maison.
“Every year, sustainability becomes increasingly important to all of us: for the paint and coatings industry; for design and engineering professionals looking to craft authentic and natural products; and for consumers concerned about our environment. No matter who you are, when it comes to safeguarding our planet, the clock is ticking (in fact the Global Carbon Project reported that CO2 emissions rose by an all-time high of nearly 3% in 2018). As a society, we absolutely must reduce our carbon emissions – and reducing the fossil content of our paints and coatings is one major way of achieving it.
Tim Gratzke, Marketeer Decovery®
“With designers increasingly looking to create eco-friendly furniture, doesn’t it make sense to use natural materials to coat them? Our Decovery® eco-friendly resin contains anywhere from 30-to-50% plant-based content, most of it agricultural waste that doesn’t compete with the food chain. We achieved this by taking the basic plant materials and converting them into tiny bio-based building blocks about one seventh the width of a human hair in length. We then start fitting these blocks together to create polymers with a wide range of properties; and it’s these that form Decovery®.”
Maud Kastelijns, R&D Decovery®
“Wood furnishing coatings that are sustainable have been around for 20 years and are not really a new thing. However, up until now, these coatings have been very inferior in quality compared to oil-based coatings. It was simply not possible to achieve the same results and long-lasting finishes with products derived from renewable sources. Iridea Bio (a sustainable paint brand from ICA and made with Decovery®) has changed that. We now have a sustainable plant-based coating that is resilient, resistant to chemicals, and light-fast, putting it on the same level as traditional oil-based coatings.”
Salvatore Cozzolino, Sculptor and designer
“We speak to furniture designers very often and we listen to what they want: coatings lacquers and stains that bring out the very best of great craftsmanship; that nourish and protect surfaces long-term; and that look and feel beautiful – and natural. With Decovery® we have shown that it really is possible to achieve all this and more in furniture design – for example there are no yellowing effect as is common with old-style biobased technologies like alkyds. And while replacing fossil content with plants is clearly better for the planet, it’s also better for people. Coatings made with Decovery® are easy to apply and use and contains zero-to-low VOCs.”
Brigitte Jacobs, DSM Segment Marketeer Furniture
“At Sirca our R&D team has spent many years striving to develop more sustainable ways to enrich and beautify design furniture and joineries. We believe that new resins and additives have a key role to play in preserving the environment and improving the air quality in domestic environments (including safeguarding our employees). What we needed was an eco-friendly coating that performed to a very highest quality standard, and this is what we discovered with Decovery®. As a result, we have now launched a range of coatings for both exterior and interior applications formulated with biobased coating resins made from plants.”
Maurizio Durante, CEO Sirca S.p.a.
"It's a great opportunity, changing the way how we lacquer the furniture. The new and sustainable lacquers, based on Decovery®, are bright, they look like the normal ones before and offer an additional value to the furniture. Today, sustainable paints and coatings are not just a problem of production, technical stuff and costs anymore. If we don't care about what will be in the future, we or our kids will pay the bills at the very end."
Luca Clabassi, Export Manager Rossetto Arredamenti S.r.l.
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Frequently asked questions
Right now Decovery® is being used in the Building & Construction and Furniture markets but it has potential to be used in several others (in packaging, for example).
In Building & Construction it can be used for walls & ceiling, façade & exterior walls; doors & panels and window frames and flooring. It can also be used for regular and kids’ furniture and kitchen cabinets.
The short answer is yes. It delivers an excellent finish with outstanding durability and no yellowing effect (as associated with traditional alkyd-based) coatings. It’s easy to apply and use, contains zero-to-low VOCs, and delivers a carbon footprint reduction of up to 34% based on replacing crude oil with plants.