Challenge to do more
The speakers provided great inspiration while also challenging us to do more. Bart van de Laar from the Circle Economy explained that 92.8 gigatons of resources are entering the global economy annually while only 8.4 gigatons are actually being recycled. So, the potential is tremendous. Lonneke Holierhoek, COO of the Ocean Cleanup (TOC), shared the challenges that have been encountered along TOC’s journey to clean up the world’s oceans and rivers from plastic. She encouraged all attendees to view failures or setbacks as “unscheduled learning opportunities.” Marius Smit, CEO of the Plastic Whale, challenged and encouraged the participants to start. Start working together, start with near-term success opportunities that can build on each other, and start creating impact immediately.
Together with the customers and recyclers, we jointly created the vision, themes, focus areas, and action plan for the coalition via a series of co-creation workshops. We are very proud that several companies committed (via signature) towards joining this coalition. The next steps in the upcoming months will be to establish a steering committee and create the coalition framework.