Working with our Silicon Valley customers to design, engineer, test and manufacture soft goods every day, it’s easy to get caught up in any number of highly technical specifications.
However, as consumers, our experience is very different when we go home and use our laptops, smart thermostats, wearable devices and smart appliances. We don’t think about what’s going on inside these devices since we just expect them to work whenever we need them.
This brings up a tough challenge for the consumer electronics industry. When we’ve mastered the internal engineering and all things are equal—flawless function, great user experience, etc.—how do we differentiate from our competitors? In this case, the look and feel of soft goods becomes critically important.
With over 100 years of experience in material science, DSM helps consumer electronics companies differentiate their soft goods with engineering plastics that deliver exceptional touch, feel and performance. Our Arnitel TPC and Arnitel XG grades were developed to overcome this challenge with the following enhancements:
Account Manager for Envalior
Account Manager for Envalior
Felice Szeto-Wong is an Account Manager for Envalior. Based in Cupertino, California, she helps consumer electronics companies overcome complex design challenges. Prior to joining Envalior, she bolstered her technical sales expertise working in the biomedical industry. She earned her bachelor’s degree in business finance at Baylor University, and went on to complete her MBA at the University of California – Irvine.
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