Connecting Brands with Consumers

Talking Nutrition Editors

A Digital Marketing Success Story

  • DSM is expanding its digital marketing capabilities to make a co-branding support program available to selected customers.
  • Its team has been working to raise awareness, deepen engagement and drive purchasing intent for co-branded products across the world.
  • DSM is looking to build on its success and further grow its co-branding and customer support program in 2019.

Information Is Everywhere

Consumers are becoming more informed than ever before, particularly when it comes to taking control of their own health and wellness. As a leader in nutritional science, DSM has an important role to play in ensuring that people have access to clear, accurate information. Brand sites such as life’sDHA™ and Quality for Life™ are run by DSM and have become popular portals, targeting individuals looking to learn more about topics such as maternal and infant nutrition and healthy aging. Social media is also important in making sure that this educational content reaches and resonates relevant audiences.

Co-branding and Customer Support

As a part of DSM’s added value offering to customers, we are now able to run targeted online promotions for co-branded products. This year, we have planned, implemented and measured successful marketing support programs for a number of well-known supplement and fortified food and beverage brands. The digital campaigns were live across nine countries and have resulted in more than 3.2 million branded impressions, 270,000 video views and 41,000 clicks on either co-branded content or links to customer websites. With the content that we created, including videos, expert articles and product reviews, we have been able to support our customers in raising brand awareness, deepening engagement and driving purchasing intent and conversions.

Published on

07 December 2018


  • Industry News
  • Insights and Marketing Services
  • Article
  • Marketing


2 min read

Related Content

Sign up for our newsletter

   Stay up-to-date on the latest science, events and market trends

We are social

Follow us on your favorite social networks.

Follow Us:

More than ingredients

Learn how DSM can help your business. Select the options below to connect your needs with the right solution.

I'd like to explore...

If the options above don't sound like you, skip ahead and contact us.

Quick Links

Premix Solutions

Customized blends of desired functional ingredients in one single, efficient, homogenous premix. 

Health Benefits & Solutions

Solutions to address consumers' health and lifestyle needs.

Market-ready Solutions

Streamline your product development process and get to market faster.

We're innovators in nutrition, health, and beauty. And we bring progress to life! 

Talking Nutrition

Explore new science, consumer insights, industry events and more.

Customer Portal

Request samples, place orders and view product documentation.