As a growing number of consumers are making their immunity a top priority, more people are recognizing the important role that nutrition may play in reducing the risk of infection and supporting overall health. However, with this understanding comes the awareness that sufficient nutrient intake levels are not always met through diet alone.
For busy consumers, fortified food and beverage products offer a convenient solution. With 60% of consumers already adding fortified foods and beverages to their diets1, the increasing spotlight on immunity products is creating significant opportunities for manufacturers to innovate within the market and expand their portfolios to meet demand.
DSM’s latest whitepaper explores:
The opportunity is waiting; download our whitepaper to learn how to seize it.