Consumers are surprisingly unaware of acrylamide and its potential effects
We asked consumers how concerned they are about acrylamide in their foods and what they believe the next steps are that should be taken. We found that consumers are surprisingly unaware of acrylamide and its potential effects, but this is changing rapidly. From the 2,000 consumers we surveyed, only 22% had even heard of acrylamide. However, consumers from Germany are much more aware of the topic - 54% of Germany consumers had heard from acrylamide and its potential effects.