More young adults are drinking craft beer
Compared to two years ago, virtually half of the under-30 year olds we surveyed had increased their consumption of craft beer. Not surprisingly, beer quality was their number one priority. But that’s not all.
These younger drinkers are adventurous
Nearly half of our survey respondents drink craft beer because they like to try something new. With craft beer, consumers can experiment with a huge diversity of beer styles and taste profiles. And the younger the consumers are, the more likely they are to drink craft beer outside the home, at a pub or restaurant.