Consumers love sugared dairy, but have growing concerns about sugar intake
DSM's Maxilact® breaks down lactose in milk to release natural sweetness – and deliver a sugar reduction ranging from 20 to 50% in flavored dairy.
A 2015 DSM survey conducted among 5000 adults across five countries show that almost two-thirds of consumers are concerned about excess sugar. But the way respondents say they opt to reduce their intake of sweetened products varies dramatically, having far-reaching implications for future product development.
49% of our respondents in China said they expect their consumption of sugared dairy to increase; in the US, 35% say so.
The survey data reveals that 80% of the consumers agree that dairy foods with low or no sugar are better for their health, and that over 60% are concerned about sugar content in these products. Despite that, the growth in the consumption of sugared dairy is predicted to stay, especially in countries like China, U.S. and Brazil.
According to the survey, the highest consumption of sugar-reduced dairy is seen in Brazil and Spain, with 27% and 32% respectively preferring these options. Reasons for choosing sugar-reduced dairy are weight loss or management, as well as maintaining good health to prevent diabetes or keep up fitness levels throughout the day.
DSM expects the growing concerns over added sugar to pave the way for sugar-reduced dairy all over the world. Understanding what drives consumers, provides insights for manufacturers launching products that offer no-sugar or reduced-sugared options. Download the report to find out what goes on in consumers’ minds when selecting their favorite sugared dairy foods.