1 in 4 consumers eat breakfast in less than 5 minutes per day
Part 2 of our consumer insights report about breakfast found that 88% of consumers are interested in trying something new in the morning. Read more>
Breakfast is considered the most important meal of the day, but just how many people are taking time for it, and what are they eating?
Eating a healthy breakfast has been positively correlated with maintaining good health. However, mornings are frantic and breakfast is a meal under pressure. Busy households have less time for breakfast than ever, and want this meal to be as healthy as possible while remaining both convenient and affordable.
A survey of consumers shows:
Consumers have less time for breakfast than ever. How much time? Most of us are preparing and eating breakfast in less than 15 minutes per day.
Kids rate themselves 7/10 for healthy eating
The littlest members of the household are also concerned about eating healthy foods for breakfast. We interviewed a group of international kids about what they eat for breakfast, and what they consider a healthy start to the day.
Part one of DSM’s latest consumer insights report about breakfast habits is drawn from a consumer survey conducted with consumers in Europe and the US. In this report, we focus on the trends shaping breakfast for this group of consumers.