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DSM in Food, Beverages & Dietary Supplements

DSM welcomes customer victory at 2015 SupplySide CPG Editor’s Choice awards

Parsippany NJ, US, 13 Oct 2015 11:15 CEST

DSM celebrates the success of Bricker Labs’ GlutnGo™ as winner of the digestive health category at the 2015 CPG Editor’s Choice Awards by Informa’s SupplySide. GlutnGo inactivates hidden gluten found in gluten-free diets, by digesting the immunogenic parts of gluten in the human gastrointestinal tract. Its active ingredient is DSM’s Tolerase® G, or Aspergillus Niger prolyl endoprotease (AN-PEP), which was launched earlier this year. Tolerase G is the first and only digestive enzyme demonstrated to effectively break down residual gluten in the stomach1.

Tolerase G is the result of significant research, carried out over a number of years, to show the efficacy and safety of the enzyme in degrading residual gluten in the stomach,” comments Thierry Garrier, Marketing Director at DSM. “With DSM’s commitment to science, manufacturers can confidently educate consumers on the benefits offered by this unique ingredient.”

GlutnGo is targeted at gluten-sensitive consumers, who can find it difficult to follow a gluten free diet during social events or traveling,” comments Chuck Heying, President and CEO at Bricker Labs. “This prestigious award is recognition of the huge market potential created by the growing number of people with gluten sensitivity. US sales of gluten-free products are predicted to reach $2.34 billion by 2019, yet almost 82% of consumers who buy gluten-free foods have not been diagnosed with celiac disease2,3

One 2015 consumer packaged goods (CPG) product was selected by the SupplySide editorial team for achievements in innovation and market impact in each of the 18 different categories. Winners were announced at SupplySide West 2015 during the SupplySide CPG Editor’s Choice Awards Presentations, set for October 7 and 8 at the Mandalay Bay Report in Las Vegas, Nevada.

"This year’s Editor’s Choice Awards judging saw the team narrow down the field from hundreds of products to only five on the short list in each category," said Heather Granato, vice president, content, in Informa’s Health & Nutrition Network. "The winning items stood out for bringing a combination of factors, from taste and delivery method to innovation in ingredients and cutting-edge science. They truly represent category leaders and set a high bar for next year’s program."

GlutnGo is available at The Vitamin Shoppe locations nationwide and on both Vitaminshoppe.com and Brickerlabs.com. Tolerase G is currently available in the United States only via selected outlets. GlutnGo and Tolerase G are not intended for individuals with celiac disease or who are gluten intolerant, and are not intended to replace a gluten-free diet. To learn more about Tolerase G, please call 1-800-526-0189 or visit www.dsm.com/tolerase-g.

For nearly 20 years, SupplySide has helped dietary supplement, food, beverage, animal nutrition, personal care and cosmetic professionals find information to explore, discover, innovate and market their next best-selling product.

1 Janssen G., Ineffective degradation of immunogenic gluten epitopes by currently available digestive enzyme supplements. PLoS One. 2015 Jun 1;10(6):e0128065. doi: 10.1371/journal.pone.0128065
2 Gluten-Free Foods, Packaged Facts, 2014
3 Gluten-Free Foods – US, Mintel, September 2014