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DSM in Food, Beverages & Dietary Supplements

DSM Global Insight Series Savoury - Consumer taste preferences 

Taste that makes consumers think of fresh, natural and home-cooked food matters most.

International survey data reveal that fresh-tasting, natural, home-cooked tastes are driving consumer demand around the world and not just in mature markets. In markets as diverse as Nigeria, Brazil, Poland and China authentic and natural-tasting food is the consumer’s favorite. At the same time manufacturers must rise to the complex challenge of meeting these taste expectations without sacrificing convenience and understandable labeling.

DSM Global Insight Series Savoury - Consumer Taste Preferences Infographics