Future directions for brewers - Go gluten free
In 2013, ‘gluten’ was the fifth most common search term people used when typing the words ‘what is...’ in Google. The term “gluten-free beer” grew in popularity greater than 5000% in 2014 according to Google Trends. Yet, less than 1% of beers launched in 2014 had a gluten-free claim. The research conducted by DSM shows that there is a great consumer interest and attraction in the gluten trend, that brewers can benefit from.
With the growth of artisanal and specialty beers, addressing new target audiences with innovations is an opportunity for brewers that are mainly associated with traditional lager beer. The ability to diversify product lines whilst increasing cost-efficiencies may be especially timely for the large beer producers, with lager beer sales in decline for years.
Download this report to gain insights into consumer trends and learn how you explore and capitalize on new market opportunities with gluten-free beer.
Read this article from Chemical & Engineering News to find out how breweries are capitalizing on this opportunity.