Relaxation and sleep are essential for health and a sense of wellbeing.
Consumers value the ability to wind down and rest after a busy day, or just take a break.
There is a gap between the consumers’ need for relaxation and sleep products, and their knowledge of effective solutions; this gap can be used to inform consumers and generate interest in new products.
Nutritional ingredients can provide a safe and natural solution:
- Vitamins and nutritional lipids
- Herbs from around the world
- Trusted nutraceuticals
Sleep and relaxation are two distinct marketing concepts, but they are linked since being relaxed helps you to fall asleep.
Relaxation is like changing gears: people want to slow down and change their state of mind to a more gentle state, but they want
to remain awake and alert.
Sleep is a vital physiological process that requires a long break in consciousness.
The challenge for formulators is to develop products which cater to these two separate categories:
- Products to support relaxation without causing drowsiness
- Products to naturally support healthy sleep