DSM’s nutritional solutions for the entire value chain at Vitafoods 2013
Products to be launched at Vitafoods 2013 include OatWell®, a market-leading brand of oat beta glucan that DSM has recently acquired from CreaNutrition, following an agreement with Swedish Oat Fiber. Oat beta glucan has clinically proven health benefits in the areas of cholesterol reduction, blood glucose control and general gastrointestinal health. The European Commission has approved several Article 13 and 14 health claims for the use of beta glucans for cholesterol reduction and the associated reduced risk of developing heart disease, as well as for digestive health and blood glucose control.
Following recent novel food approval, DSM is also bringing OPTISHARP® nature-identical zeaxanthin to dietary supplement marketeers in the EU-member state market for the first time. Eye health professionals acknowledge the positive effect that zeaxanthin has on eye health and several scientific peer reviewed studies demonstrate the antioxidant role of zeaxanthin in the retina and the lens. OPTISHARP is being used at 2mg dose/day, in combination with DSM’s FloraGlo® lutein, in the ongoing Age Related Eye Disease Study (AREDS 2), sponsored by the United States National Eye Institute, the results of which are expected later this year.
“At DSM, we are a total nutritional solutions provider. We continue to expand our nutrition and health ingredients portfolio - alongside our underlying scientific and regulatory expertise, application support and market insights - to deliver more value to customers across the full value chain,” comments Will Black, Vice President, Global Marketing, Human Nutrition & Health, DSM.
“The recent additions to our portfolio mean that we provide more food, beverage and dietary supplement manufacturers with more choice and flexibility in creating new formulations for their brands than ever before. We’re delighted to be launching two additional scientifically proven ingredients complementary to our well established Health Benefit solutions platform and we look forward to welcoming our customers on our stand.”
DSM will be celebrating the launch of the new products at an on-stand happy hour, held on the first and second day of the show at 4pm. DSM is also a sponsor of the Vitafoods Europe Conference, where it will present on preventative health & immunity, heart health and brain & mind health.
To find out more about how DSM’s nutritional solutions and value-added support can enhance every step of your supply chain, go to www.dsm.com/human-nutrition.