‘I want a brighter world’: DSM to showcase latest advances in nutrition at HIE 2014
DSM will feature its broad portfolio of nutritional solutions at this year’s HiE, with highlighted products offering benefits to heart, joint, brain and eye health, amongst others. Dedicated to supplying its customers with ingredients to support a wide variety of health concerns, DSM’s latest innovations include OPTISHARP™ Natural, a product which delivers Zeaxanthin in a variety of natural forms and Metafolin® L-MTHF folate, which ensures effective absorption and is supported by EFSA approved health claims. Other products include elaVida™, a potent antioxidant found in olive fruits and life’sOMEGA™ 60, a high potency DHA/EPA oil. Visitors will also have the opportunity to test their brain function in an interactive activity that will take place on-stand and Dr. Rob Winwood, Scientific Communication Manager, will speak on “Potential clinical benefits of enhanced supplementation of Vitamin E for the silver generation” at the HiE conference.
DSM and Kemin have recently expanded their partnership by announcing the launch of OPTISHARP Natural and will showcase the product on-stand. OPTISHARP Natural delivers a natural multiplicity of well-researched, high-quality Zeaxanthin, offering important benefits to eye health, cognition and skin health. Under the agreement, DSM will serve as Kemin Industries’ exclusive and global zeaxanthin distributor for human nutrition, and Kemin will act as DSM’s exclusive supplier of naturally-sourced zeaxanthin crystalline material.
Another recent introduction to the market is Metafolin, which is manufactured by Merck and marketed by DSM to the beverage, food and food supplement industries. Metafolin is L-MTHF folate, the naturally-occurring predominant form of folate with an excellent bioavailability. Folates contribute to human health by supporting normal amino acid synthesis, blood formation, homocysteine metabolism, cell division, immune system and psychological functions. In addition, it contributes also to the reduction of tiredness and fatigue1. Jacob Bauly, Vitamins Global Marketing Manager at DSM Nutritional Products, Human Nutrition & Health, will be presenting a seminar on Tuesday 2nd December 2014 at 15:00 about Metafolin, the new folate source for dietary supplements and fortified foods. Delegates can learn about the science behind this product and the opportunities it presents for differentiation in multivitamins, B-vitamin formulas and a variety of fortified foods.
DSM’s elaVida also promises to be a highlight for attendees on-stand at HiE. elaVida is a superior olive polyphenol preparation made from olives with a proprietary solvent-free process. Containing the powerful antioxidant hydroxytyrosol, elaVida supports heart health through the protection of blood lipids from oxidative stress. Literature also indicates that olive polyphenols may have a beneficial effect in joint health, cellular energy metabolism and helping boost the body’s own antioxidant system.
Alongside elaVida, DSM will be showcasing life’sOMEGA 60, a new, even higher potency form of life’sOMEGA, which will be marketed as a 60% total omega-3 product for dietary supplements. This new form is a high concentrate DHA/EPA vegetarian omega-3 that is allergen and GMO free. Sourced from algae, its outstanding purity profile provides considerable sensory advantages with as much as twice the potency of other sources, such as krill oil, making it a very cost-effective choice.
Additionally, attendees will have the opportunity to learn more about Fortitech® Premixes by DSM. Samples on stand that have been formulated with custom nutrient premixes and include gourmet marshmallows fortified with collagen, vitamin E and aloe vera, to help support a Beauty-From-Within platform; and an all-in-one market-ready, powdered beverage, utilizing innovative cap dispensing technology. Formulated with vitamins A, C and E, to help support overall health and wellness, this lemonade-flavored application has been developed as an ultra-convenient way to deliver nutrients, flavors, colors, stabilizers and sweeteners in one complete powdered solution.
Visitors to stand G6 will have the opportunity to sample DSM’s fortified food and drinks, such as the tasty OatWell® smoothies, with oat beta-glucan for reducing cholesterol. DSM’s drinks during Happy Hour will take place from 4-6pm on day 1 and 2 of the show.