A Digital Marketing Success Story
- DSM is expanding its digital marketing capabilities to make a co-branding support program available to selected customers.
- Its team has been working to raise awareness, deepen engagement and drive purchasing intent for co-branded products across the world.
- DSM is looking to build on its success and further grow its co-branding and customer support program in 2019.
Information Is Everywhere
Consumers are becoming more informed than ever before, particularly when it comes to taking control of their own health and wellness. As a leader in nutritional science, DSM has an important role to play in ensuring that people have access to clear, accurate information. Brand sites such as life’sDHA™ and Quality for Life™ are run by DSM and have become popular portals, targeting individuals looking to learn more about topics such as maternal and infant nutrition and healthy aging. Social media is also important in making sure that this educational content reaches and resonates relevant audiences.
Co-branding and Customer Support
As a part of DSM’s added value offering to customers, we are now able to run targeted online promotions for co-branded products. This year, we have planned, implemented and measured successful marketing support programs for a number of well-known supplement and fortified food and beverage brands. The digital campaigns were live across nine countries and have resulted in more than 3.2 million branded impressions, 270,000 video views and 41,000 clicks on either co-branded content or links to customer websites. With the content that we created, including videos, expert articles and product reviews, we have been able to support our customers in raising brand awareness, deepening engagement and driving purchasing intent and conversions.
Related Content
Sign up for our newsletter
Stay up-to-date on the latest science, events and market trends
Tags:
INDUSTRY NEWSARTICLEMARKETING SUPPORTMARKETING
Tags:
INDUSTRY NEWSARTICLEMARKETING SUPPORTMARKETING
Related Articles
Get Started
Learn how DSM can help your business. Select the options below to connect your needs with the right solution.
My job role is...
I'd like to explore...
A New Project or Product Concept
DSM Products & Services
Insights to Grow my Business
A Conversation with DSM
Solutions for Specific Health Benefits
A New Project or Product Concept
Customized Marketing Support
A Conversation with DSM
Partnering on a New Ingredient or Solution
DSM Quality Assurance & Fulfilment
DSM Products & Services
A Conversation with DSM
Partnering on a New Ingredient or Solution
A New Project or Product Concept
Trends in New Science
DSM Products & Services
A Conversation with DSM
I Would Like to Discuss...
Early Life
Dietary Supplements
Food & Beverage
Medical Nutrition
Nutrition Improvement
Not sure/None of the above
Early Life
Dietary Supplements
Food & Beverage
Medical Nutrition
Nutrition Improvement
Not sure/None of the above
Early Life
Dietary Supplements
Food & Beverage
Medical Nutrition
Nutrition Improvement
Not sure/None of the above
Early Life
Dietary Supplements
Food & Beverage
Medical Nutrition
Nutrition Improvement
Not sure/None of the above
Early Life
Dietary Supplements
Food & Beverage
Medical Nutrition
Nutrition Improvement
Not sure/None of the above
Early Life
Dietary Supplements
Food & Beverage
Medical Nutrition
Nutrition Improvement
Not sure/None of the above
Early Life
Dietary Supplements
Food & Beverage
Medical Nutrition
Nutrition Improvement
Not sure/None of the above
Early Life
Dietary Supplements
Food & Beverage
Medical Nutrition
Nutrition Improvement
Not sure/None of the above
Early Life
Dietary Supplements
Food & Beverage
Medical Nutrition
Nutrition Improvement
Not sure/None of the above
Title of Parent Label (Not Authorable)
Pre-Conception
Pregnancy
Babies & Nursing
Toddlers
Kids
Sports Nutrition
Dairy
Juices
Bars/Cereals
Fortified Waters
Staple Foods
Public Health Supplements
Therapeutic Foods for Malnutrition
Emergency Foods
Pre-Conception
Pregnancy
Babies & Nursing
Toddlers
Kids
Sports Nutrition
Dairy
Juices
Bars/Cereals
Fortified Waters
Staple Foods
Public Health Supplements
Therapeutic Foods for Malnutrition
Emergency Foods
Pre-Conception
Pregnancy
Babies & Nursing
Toddlers
Kids
Sports Nutrition
Dairy
Juices
Bars/Cereals
Fortified Waters
Staple Foods
Public Health Supplements
Therapeutic Foods for Malnutrition
Emergency Foods
Pre-Conception
Pregnancy
Babies & Nursing
Toddlers
Kids
Sports Nutrition
Dairy
Juices
Bars/Cereals
Fortified Waters
Staple Foods
Public Health Supplements
Therapeutic Foods for Malnutrition
Emergency Foods
Pre-Conception
Pregnancy
Babies & Nursing
Toddlers
Kids
Sports Nutrition
Dairy
Juices
Bars/Cereals
Fortified Waters
Staple Foods
Public Health Supplements
Therapeutic Foods for Malnutrition
Emergency Foods
Pre-Conception
Pregnancy
Babies & Nursing
Toddlers
Kids
Sports Nutrition
Dairy
Juices
Bars/Cereals
Fortified Waters
Staple Foods
Public Health Supplements
Therapeutic Foods for Malnutrition
Emergency Foods
Pre-Conception
Pregnancy
Babies & Nursing
Toddlers
Kids
Sports Nutrition
Dairy
Juices
Bars/Cereals
Fortified Waters
Staple Foods
Public Health Supplements
Therapeutic Foods for Malnutrition
Emergency Foods
Pre-Conception
Babies & Nursing
Toddlers
Kids
Sports Nutrition
Dairy
Juices
Bars/Cereals
Fortified Waters
Staple Foods
Public Health Supplements
Therapeutic Food for Malnutrition
Emergency Foods
Pre-Conception
Pregnancy
Babies & Nursing
Toddlers
Kids
Sports Nutrition
Dairy
Juices
Bars/Cereals
Fortified Waters
Staple Foods
Public Health Supplements
Therapeutic Foods for Malnutrition
Emergency Foods
Pregnancy
If the options above don't sound like you, skip ahead and contact us.