Bringing Color to Life
- A recent report by Mintel, commissioned by DSM, provides the
latest insights to coloration trends in various food and beverage
categories across Europe, Middle East and Africa (EMEA).
- The findings demonstrate that there are differences in
trends between Europe and the Middle East and Africa.
- DSM is a world leading producer of carotenoid colors to the food
and beverage industry. Its portfolio contains a wide range of high
performance natural-source and nature-based carotenoids.
The Natural Choice
Consumer trends in the food and beverage industry are always
evolving, but what is prominent right now? Health and wellness remains
a top priority for many people, and an increasing number of shoppers
are opting for more natural ingredients. Coloration is no exception.
As natural coloration moves into the mainstream, detailed insights
will play a vital role in creating products with real shelf
appeal.
Understanding Regional Preferences
DSM recently commissioned research into coloration trends across the
EMEA region. When adding color to their products, manufacturers in
Europe mostly opted for natural coloration options. In the Middle East
and Africa, on the other hand, the data shows that there are still
many products that contain artificial colorants. However, with the
natural trend expected to become increasingly important for consumers
living in this region, there is an opportunity for food and beverage
producers to act now and develop more natural products that will stand
the test of time.
It is also important to consider how consumer
preferences vary across different applications, by looking at the most
popular hues for each category. For example, in the dairy category in
Europe, Mintel research shows that the most popular natural colors are
yellows and oranges (70%). Meanwhile, brown and black are the most
popular colors in the beverage category globally, largely due to the
influence of caramel colored and flavored cola-type drinks.
The Carotenoids Family
Carotenoids – including beta-carotene, apocarotenal, lycopene, and
lutein – occur naturally in many fruits and vegetables. Using
state-of-the-art formulation expertise, these pigments can be used to
provide yellow, orange and orange-red color shades and meet the latest
consumer demands across different categories.
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