Vitamin A, the millennial way
Vitamins and minerals, especially, must be reconsidered for how they appeal to the millennial generation. Take for instance the case of vitamin A. As is widely known, adequate vitamin A intake has been linked to improved vision, a healthy immune system and increased iron metabolism, among other positive health outcomes. Vitamin A also has antioxidant properties that protect the skin from free radicals, according to the Mayo Clinic. While food sources remain the best way to achieve optimal vitamin A intake, this is not always possible. Thus, when vitamin A supplements are needed, it is important to select the highest quality available.
Yet, most vitamin A forms in the market tend to contain pig or bovine gelatine and needless preservatives. This leaves a market gap for those looking to cater to consumers with vegan, allergen-free and other preferences, many of whom are millennials.
DSM’s Quali®-A with FlexiLease™ technology is the only vitamin A acetate 500 form on the market that is free of all preservatives including BHA and BHT, and is also halal, kosher, vegan, and contain conventional allergen free ingredients. This means, DSM’s Quali®-A with FlexiLease™ appeals to a wide range of consumers – from vegetarians to vegans to those suffering from allergies to expectant mothers to religious groups to millennials, who tick more than one of these boxes.