Nutrition gets personal
The growth of the personalized nutrition market has been powered by the growing consumer interests in individualized products and services, and recent advances in diagnostics and tracking, which allow individuals to discover information about their key health and wellness markers. This information can be used to help create personal recommendations for diet and supplement plans, and lifestyle coaching, rather than relying only on generic population-based guidelines to improve health benefit outcomes for individuals.
For businesses looking to break into the personalized nutrition space, navigating the considerations around developing targeted solutions can be challenging. As personalized nutrition gains wider acceptance, it’s important that the development of related nutrition products and services follow evidence-based science. Only then can personalized nutrition fulfil its potential to have a positive impact on a large scale. Until now, the lack of a well-accepted definition or guidelines for working within personalized nutrition has created barriers for establishing its credibility and efficacy, making it harder for businesses to gain traction for their solutions in the market.1