A reliable, innovative, end-to-end partner
Outi Armstrong: DSM has built a strong legacy in the nutritional ingredients market. But as we’ve grown through acquisition, new product development and strategic actions, the perception of DSM as solely an ingredients provider no longer reflects the reality of who we are as a business.
Our evolution has seen DSM go beyond supplying ingredients to providing science-backed products, customized solutions and expert services, and the new brand strategy now fully reflects DSM’s complete offering across the Dietary Supplements, Early Life Nutrition, Food & Beverage, Nutrition Improvement, Medical Nutrition, and Pharma markets.
Now more than ever, manufacturers are looking for flexibility, agility and collaboration in a partner. Whatever our customers are looking for – whether an ingredient, premix capabilities or complete end-to-end support in bringing a product from concept to consumer – simplifying the way we present our business enables us to find the right solution and, ultimately, get products market faster.
Our new strategy communicates how DSM supports customers through every stage of the product development cycle from concept to consumer. This includes restructuring of our broad human nutrition and health portfolio around three key pillars - high-quality products, customized solutions and expert services. We’ve mapped this evolution in our new Partner Mark, which clearly communicates how we support our customers as an innovative, end-to-end partner.