Maintaining beauty in times of stress
In the UK, 66% of women feel lifestyle, including stress level, is the most important determinant of skin appearance.1 A recent study confirmed that psychological stress does indeed cause skin barrier function to deteriorate.2 Moreover, in urban settings in particular, external stressors like UV radiation, artificial and natural blue light, air-conditioning and environmental pollution are increasingly causing skin to become excessively dry and dull-looking.
How can we help?
Often the solutions suggested for stress-relief seem unattainable. Of course, we should take time out to relax – but how, when? What we really want is support to streamline daily routines and reassurance that we can entrust some tasks to the experts.
As an industry, we are called on to provide effective personal care solutions that save precious time while ensuring that the needs of skin and hair for care and protection are being met – even when they are exposed to psychological and external stresses. We can offer solutions which make daily routines more efficient, protect against environmental influences and combat the physical effects of stress on the skin. DSM is leading the way with a number of products designed to support consumers looking to ease their stress, whether at home or on the go.
DSM’s NO-STRESS solutions
This range of skin, hair, sun and performance ingredients and formulations concept has been developed to combat the visible signs of stress and/or simplify personal care regimes. Besides effective skin care solutions it includes novel hair formulations to ease people’s stress in their daily routine and on trend sun care formulations designed to appeal to fast-living Millennials, a hitherto overlooked target market.
1 Jindal S. 2017 Trend: Damsels in De-Stress. Mintel, 2017
2 Chae S, Kim D, Kim E, Choi E. Psychological stress deteriorates skin barrier function by activation of 11β-hydroxysteroid dehydrogenase-1 as well as endogenous glucocorticoids. Yonsei University Wonju College of Medicine, Wonju, Kangwon-do, Republic of Korea.