A dynamic lifestyle trend that links two socio-cultural trends: “Status” and “New Society Structures”, reflecting the quest for social recognition and interaction through new forms of communication. Full of energy and passion, the mood of this trend is urban, dynamic, colorful, bright, loud, and eclectic.
This group likes to experiment with products and is stimulated by colors and consistencies. Their skin is the canvas on which they reveal their personality: they want it to be ever radiant, with signs of aging kept at bay for as long as possible – concepts like DSM’s multi-benefit 24-Hour Skin Glow with instantly visible and long-lasting effects are perfect for this group.
Hairstyles in this group are chosen for maximum impact: but adventurous coloring and styling can lead to multi-stressed hair – for which we offer color protection and repair formulations.