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DSM in Personal Care & Aroma Ingredients

DSM presents Beauty EMPOWERED at the NYSCC Suppliers’ Day!

Event details:

15 May 2018
End Date:
16 May 2018
New York City, Javits Convention Center
In attendance:
NYSCC Suppliers' Day


Visit booth #855 at the NYSCC Suppliers Day show in New York City on 15–16 May 2018, to discover new solutions from DSM Personal Care & Aroma Ingredients, including never-before-seen research on cosmetic facial contouring, to empower beauty creatives in their mission to deliver high-efficacy products to consumers.

In this era of increased transparency in personal care, not only has ingredient origin become more in focus, but also their efficacy. As savvy consumers digitally chronicle their cosmetic benefits in real time via social media, the burden for consumer-perceivable performance and “Instagram-worthy” formulations is at an all-time high. In response, DSM has leveraged their most cutting-edge technologies to deliver appealing formulations with powerful benefits in Skin, Hair, and Sun Care for today’s discerning beauty consumer.

DSM’s Beauty EMPOWERED delivers powerful ingredients and formulation concepts for four key areas:

Empowered to Moisturize… Now and Into the Future

Boost Hydration to Counteract Urban Stress with PENTAVITIN® - the true hydration artist
City life causes skin to dry out easily. Through a new study utilizing 3D Moisture Mapping for panelists living in high-pollution environment, DSM’s natural moisture-magnet PENTAVITIN® is proven to improve hydration of excessively dry skin after a single application. Used daily, PENTAVITIN® provides powerful hydration to all facial areas.
  • Feature Formulations: Pentavitin Smoothie & Intense Restorative Hand Cream

Empowered to Fight Stress… Regardless of the Source

Future-Proof Skin from the Effects of Daily Stress with BEL-EVEN™
In today’s hyper-connected 24/7 lifestyle, stress cannot be avoided and that stress does have a visible impact on skin. DSM’s newest cosmetic solution, is able to sustainably rebalance the skin’s own stress management system. Its featured formulation has a “memory form” texture that instantly engages the senses by quickly recovering when pressed, for a true “anti-stress” effect.
  • Featured Formulation: Bounce Back Skin Recovery Serum
  • Customize Care for the Unique Needs of Sensitive Skin with SYN-UP™

    While sensitive skin is a universal concern, the skin needs are quite specialized.
    • Featured Formulation: Microbiome Skin Cream

    Empowered to Transform… Tranformative Effects for Skin and Hair

    Next Generation Skin Firming and Contouring with SYN®-HYCAN Inspired by cosmetic dermatology’s new focus on restoring facial volume loss that can occur over time due to loss of hyaluronic acid in skin, never-before-seen research will be unveiled at Suppliers Day showing peptide-aided skin firming action on multiple skin zones leading to fuller, firmer skin within weeks.
    • Featured Formulation: Ultra-Firming Night Time Recovery Mask with SYN®-HYCAN
    Create Tranformative Textures and Skin Care Benefits with BEAUACTIVE®
    New formulations with a transformative active that creates novel textures while also transforming the look of skin
    • Featured Formulation: Transforming Power Serum with Beauactive (Solid to Serum)
    • Featured Formulation: Transforming Comfort Mask (Gel to Milk)
    • New Transformative Formulations for Hair

      • Alp’Dry Shampoo
        For stress-free hair care between washes, this dry shampoo leaves hair and scalp feeling fresh and clean with minimum fuss.
      • Texturizing Beach Spray
        For that relaxed, just-back-from-the-beach look. This hybrid product styles, protects and cares for hair.
      • Crystal Clear Styling Wax+
        A water-clear, “waxless” wax that oftens high style, flexible hold and great hair shine.
      • Empowered to Protect… For Multiple Skin Types and Tones

        Protect skin from sunlight and more with novel formulations, in new formats, for multiple skin types and skin tones
        Formulations include an all-mineral stick formulation that goes on clear on multiple skin tones, blue light skin protection, and formulations for blemish-prone skin.

        Featured Formulations:
        • Invisibleu Defense System - Sheer Mineral Sun Stick + Invisibleu Defense Serum – for SPF + blue light defense
        • Zero Mark Stick SPF 40 – invisible sun protection with effortless glide, even over makeup
        • Millennial Sun Protection – low pH protection and shine control for blemish-prone skin
        • Let us help you tell the world how YOU empower beauty!

          Join us at our booth where professional photographers will take your photo, sharable on social media, so that you can share how you empower beauty with the world. Participants will receive a professional headshot and a specially-framed sharable image, and be entered into a raffle for a chance to win a special prize.