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DSM in Personal Care

23rd China Beauty Expo

Event details:

22 May 2018
End Date:
24 May 2018
Shanghai New International Expo Center
In attendance:
China Beauty Expo


China Beauty Expo (CBE), Asia’s largest beauty trade show, is going to celebrate its 23rd anniversary and is set to take place at the Shanghai New International Expo Center from May 22 - 24, 2018. Building on the success of previous editions, international attendance and scope of the expo have been consistently increased from one edition to the next, thus transforming the show into the key reference for the Asian beauty industry. CBE 2018 will host to 3,500 exhibitors with over 260,000 sqm of exhibition space. Among those will be more than 1,000 international brands and 500 international direct presences from 34 countries and regions. To keep abreast the constant evolution, CBE 2018 will be the gathering point for 500,000 trade visits, hailing from all networks, including department stores, shopping malls, supermarkets, specialty chain stores, beauty salons, nail salons, SPA, hair salons, plastic surgery hospital and e-commerce.