- 13 Jun 2018
- End Date:
- 15 Jun 2018
- In attendance:
- in-cosmetics Korea
Meet DSM Personal Care at the in-cosmetics Korea at booth number M50.
What can you expect from us this year?
Challenged by building consumer trust? Discover the new approach of DSM!
As a science-based company, DSM has always been more interested in evidence than opinions and on top, we strongly believe that transparent, factual information is the best basis on which to build trust on. In this age of information overload and “alternative facts” transparency is everything. Recent market research indicates that consumers are more likely to trust a product if packaging explains the ingredients, how they work, and where they come from.
Being motivated by those consumer insights, we have developed the novel formulation concept –“Building Trust Through Transparency”. Within this concept, each formula was designed with a maximum of 10 INCI ingredients which leaves space on the label to talk about the origin, quality, and role of your ingredients, to let the evidence speak for itself.
Besides –“Building Trust Through Transparency», be mesmerized by our newly launched, patented cosmetic ingredient BEL-EVEN™ This small molecule has been proven, for the first time, to address a key skin concern associated with long-term emotional stress. Pass by at our booth and embark on a stress- free journey to discover the full benefits of BEL-EVEN™ with our 360°video experience!
To get more in-depth insights on these two hot topics in the market, please also visit our two technical speeches:
•12:00-12:30, June 14th 2018
Title: Leverage simplest formulation to build trust through transparency
Speaker: Anson Zhang, Regional Technical & Application Manager APAC
•15:00-15:30, June 15th 2018
Title: Face daily stress without your skin suffering
Speaker: Fabrice Guillemard Regional Marketing Lead APAC
You may also follow our regional Facebook Page to stay tuned! (https://www.facebook.com/dsmpersonalcarebeauty/?ref=br_rs)
With 2018 marking its 4th edition, in-cosmetics Korea is a platform for some of the most exciting ingredient launches in Korea.The show offers visitors unrivalled access to the latest raw materials, testing services and extensive learning opportunities, as well as the most innovative ingredients available on the Korean market. Taking place at COEX in Seoul in June 2018, the show is the only exhibition dedicated to personal care ingredients in Korea and will extend to a three-day event by popular demand.