- 30 Oct 2018
- End Date:
- 01 Nov 2018
- In attendance:
- in-cosmetics Asia
Embrace the Urban Stress
DSM offers fresh solutions to new skincare challenges faced by consumers in Asia at the coming in-cosmetics Asia 2018 in Bangkok.
The Asia team continues the “De-Stress route” that was kicked off at in-cosmetics Global this April, by zooming into the Asian markets to identify the top 3 urban stress sources: hectic lifestyles, urban pollution and digitalisation.
Urban living: exhilarating and stressful in equal measure
Life in a metropolis can be exhilarating, and with large urban areas offering so many more opportunities, the proportion of city dwellers in the world is set to grow even further. However, the hectic, 24/7 pace of city life can take its toll. And in our busy, “hyper-connected” and “always-on” world, stress has become an ongoing problem for many people.
A recent Korean study confirmed that psychological stress does indeed cause skin barrier function to deterioratei. Many young consumers in China are actively looking for ways to deal with social stress and 73% of Chinese agree they can improve their skin condition by leading a healthier lifestyleii. As part of a wider trend for self-care, people are beginning to incorporate anti-stress strategies into their beauty routines.
Our solution: BEL-EVEN®.
Environmental pollution – not just bad for the lungs
Unfortunately, expanding cities and increasing urbanization also mean ever-rising levels of air pollution. The World Health Organization has declared global air pollution a “public health emergency” with 88% of the population living in cities that do not comply with WHO air quality standardsiii.
Many APAC consumers are turning towards beauty products to protect themselves from the impact of pollution. In 2016 for example, over one in three (38%) new beauty products launched carrying an anti-pollution claim was launched in the Asia Pacific market, up from just 28% of anti-pollution launches in the region the previous yeariv.
Discover DSM solutions: PENTAVITIN®.
Digitalisation – both a blessing and a source of stress…Last year, DSM visited four cities across Asia to ask consumers about their use of digital devices and published a video showcasing these insightsv. This revealed that it isn’t uncommon for people to spend at least eight hours a day looking at a screen.
In other studies, social media use was estimated at an average of 2.25 hours per day in 2017vi, Facebook counts 1.4 billion daily active users, while 95 million pictures and videos are posted to Instagram in any 24-hour period. In the Millennials age bracket in particular the pressure to look camera-ready 24/7 has intensified. Ironically though, prolonged periods in front of a screen can lead to tired-looking skin. DSM solutions: REVITALIN® PF, SYN®-HYCAN, Niacinamide PC, PARSOL® MAX, PEPHA®-AGE.
Visit DSM Booth M50 to discover how DSM supports consumers embracing the pressure and remaining beautiful.
What’s more…DSM welcomes you to enjoy our High-Tea break on October 30 and 31 at 14:00 – 15:00.
Come along to hear our short speeches on sustainability and learn more about “DSM’s House of Naturals”, the newly launched guide combining 55 ingredients of our portfolio. It comes along with a simple 3-icon system, offering transparency as to the degree of naturalness of our ingredients and production processes.
On top, we aim to prepare you for embracing the urban stress by offering a 5-Min facial yoga lesson from a professional at our booth!
iChae S, Kim D, Kim E, Choi E. Psychological stress deteriorates skin barrier function by activation of 11β-hydroxysteroid dehydrogenase-1 as well as endogenous glucocorticoids. Yonsei University Wonju College of Medicine, Wonju, Kangwon-do, Republic of Korea. iiMintel – Shielding against the impact of pollution, stress and UV, November 2014 iiihttp://www.who.int/phe/health_topics/outdoorair/databases/cities/en/ ivhttp://www.mintel.com/press-centre/beauty-and-personal-care/over-a-third-of-all-anti-pollution-beauty-products-were-launched-in-asia-pacific-in-2016-mintel-reports vhttps://www.dsm.com/markets/personal-care/en_US/trends/beat-the-blues.html vihttps://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/