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DSM in Personal Care

DSM launches TILAMAR® Fix A140 - a breakthrough hairspray polymer for ultimate hold & fast drying without stickiness

Kaiseraugst, CH, 17 Apr 2012 12:00 CEST

DSM Nutritional Products is proud to launch today TILAMAR® Fix A140 at InCosmetics 2012 in Barcelona. It has been specifically designed for hairspray aerosols to deliver the key benefits of ultimate hold & fast drying without stickiness. This will make a difference in product development in order to meet the demanding expectations of modern consumers.

Hairspray users worldwide are looking for fast-drying products and maintain a chosen style all day long. Hairsprays being sticky on hair and hands are undesirable for modern consumers - both with regard to individual style creation and professional hair salons.

With TILAMAR Fix A140, DSM has designed an innovative polymer that delivers ultimate hold by outperformed leading market benchmarks based on bending stiffness. The long lastingness is proven by excellent high humidity curl retention. The high performance benefits of fast drying without stickiness are delivered even in the presence of water and therefore the styling polymer is also suitable for aqueous-based formulations such as 55% VOC aerosols and non-aerosols. Professional hairdresser tests comparing different benchmarks and market products reveal the product benefits with focus on modern consumer needs. TILAMAR Fix A140 is a proprietary styling polymer based on a unique monomer composition developed by DSM and building on more than 50 years of experience and know-how in polymer technologies and innovation leadership in different industries where polymers are state-of-the-art.

Dr. Jochen Klock, Global Marketing Manager Hair Care at DSM, comments: “Consumer expectations are changing all the time. With TILAMAR Fix A140 DSM demonstrates its capabilities to deliver significant innovations to meet consumer needs.”