This site uses cookies to store information on your computer. Learn more x

DSM in Personal Care

The 61st SEPAWA CONGRESS took place and DSM Personal Care took to the stage

This year at the SEPAWA CONGRESS, DSM Personal Care was promoting its approach to consumer insights and its deep customer understanding via 2 presentations held at the “Forum for Innovation” by Caroline Ploton, Regional Marketing Manager.
news-sepawa

The first one titled “Sunscreen, my hero?” was exploring why consumers don’t use enough sunscreens and how we at DSM are able to translate these consumer insights into formulations, by using the expertise of its in-house sensory panel. This new approach allows us to create solutions that really matter!

The second lecture emphasized Phytantriol, a solution for Hair Care consumers looking for multifunctional products that provide the best performance with a salon finish.

Phytantriol is one of the key ingredients which supports the new DSM BB Créme Conditioner concept for Hair Care. Due to its multifunctional benefits, such as color protection, moisturization or split-end protection, Phytantriol is able to add essential value to a wide range of Hair Care applications.  

If you are interested in receiving the presentation, please do not hesitate to contact us at :
pc.communications@dsm.com.

By attending these important congresses, we at DSM Personal Care continue to support our identity of Revealing the Power of Beauty through bright science, imagination and foresight to craft beauty care ingredients and concepts that bring a true value to our customers brands.