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DSM in Personal Care

Revealing the Power of Beauty at in-cosmetics New York

The first ever in-cosmetics in New York took place, and DSM Personal Care were part of it!    

Around 160 exhibitors were present and 2,000 unique visitors were confirmed to have visited the show, according to the review report of the show organizer.

DSM Personal Care exhibited and presented their 2016 star cast: SYN-UP™SYN-STAR™TILAMAR® – the new conditioning polymer range – and the sensory mordifier VALVANCE™ Touch 250.

in-cos-na-2016-Sample Showcase

In true DSM Personal Care style, we hosted an after show happy hour on the first day with our customers at renown rooftop bar, “Mr Purple”, with it’s sensational views over Manhattan.

The next day, Judy Meyer held the formulation lab with AMPHISOL® K and taught the attendees how to best formulate with our emulsifier.

A new program was introduced at this year’s show which generated a great deal of interest: the “Formulation challenge” invited five teams of formulators to devise a finished formula from a mystery box of ingredients and DSM Personal Care is  proud to reveal that our STAY-C® 50 was one ingredient included in the winning formulation!

All in all it was a great event for DSM Personal Care!