DSM presents “Beauty EMPOWERED” at the NYSCC Suppliers’ Day in New York, 15–16 May
Beauty EMPOWERED ingredients and formulation concepts
In the era of increased transparency in personal care, there is a lot of focus on the efficacy of ingredients. As savvy consumers digitally chronicle their cosmetic benefits in real time via social media, the onus to deliver consumer-perceivable performance and “Instagram-worthy” formulations is at an all-time high. In response, DSM has leveraged its most cutting-edge technologies to come up with beauty-empowering ingredients and formulation concepts in four key areas:
- Empowered to Transform… Transformative Effects for Skin
Featured Formulation with SYN®-HYCAN, showing peptide-aided skin firming action on multiple skin zones leading to fuller, firmer skin within weeks
- Empowered to Moisturize… Now and Into the Future
Featured Formulation with PENTAVITIN® boosts hydration to counteract urban stress
- Empowered to Fight Stress… Regardless of the Source
Featured Formulation with BEL-EVEN™, DSM’s newest cosmetic solution, to sustainably rebalance the skin’s own stress management system
- Empowered to Protect… For Multiple Skin Types and Tones
Featured formulations include an all-mineral stick formulation that goes on clear on multiple skin tones, blue light skin protection, and a special UV-protection formulation for blemish-prone skin.
SYN-HYCAN – Cosmetic “volumizing” and firming for skin through hyaluronic acid renewal
According to the American Society of Plastic Surgeons’ 2017 Plastic Surgery Statistics report, 78% of dermal filler procedures in the USA use hyaluronic acid (HA). Their reversible and natural-looking effects make HA fillers highly sought after. In fact, HA procedures are the fastest growing non-invasive cosmetic treatment, outpacing procedures like Botox, chemical peels, laser hair removal, and microdermabrasion. Google trend analytics from May 2018 report that over 500, 000 Google search results are related to the term “hyaluronic acid”. When hyaluronic acid content in the skin decreases, the result is a loss of volume in key areas of the face including the cheek, under-eye and jaw line and the popularity of current HA procedures in the US is spurring on consumer demand for cosmetic products to address these effects.
At this year’s show, DSM will unveil new research on a cosmetic ingredient with scientifically proven volumizing and firming benefits for all key facial zones. SYN-HYCAN is a patented cosmetic tripeptide proven to boost skin’s own renewal of hyaluronic acid. DSM will present an extensive new package, including in vitro and ex vivo data to measure increases in hyaluronic acid content. Our new in vivo data shows significant improvements in skin firmness and moisturization across multiple facial areas using a high-resolution 3D measurement system for skin topography changes. A high majority of study panelists have also reported a noticeable increase in skin suppleness, smoothness and moisture, as a result of using the cream containing SYN-HYCAN.