Building on DSM's dedication to a holistic beauty experience, where appearance and sensation are both equally important, DSM is pleased to announce the global launch of VALVANCE®, the new breakthrough range of sensory and visual modifiers designed to deliver immediate perceived effects in two ways – in look and in feel.
VALVANCE® is DSM’s answer to consumer and customer demand for immediate, strongly perceived effects and for desirable formulations that couple cosmetic elegance with extra comfort. Specially designed with DSM’s customary expertise to deliver on people’s everyday beauty aspirations in skin care and sun care, our fully substantiated consumer benefits featuring VALVANCE® showed great appeal among our customers at the In-Cosmetics trade show, in Hamburg (Germany) in April 2014, where the launch of VALVANCE® was announced. Visitors to our booth were invited to experience the sensorial world of beauty in specially designed sensorial cocoons.
Discover our fully substantiated consumer benefits:
VALVANCE® Touch 250: Instantly glimmer
In a fast-paced world, consumers expect that everything goes quick and perfect.
And cosmetic products are no exception: 66% of consumers judge important to have an immediate effect on the appearance of their skin (DSM survey conducted with 468 consumers). Cosmetics have to deliver instant effects and strong benefits to consumers while offering pleasant textures and maximized comfort. For Personal Care companies proposing such products is the guaranty to boost consumers’ loyalty in matching their promise with what their formulations really deliver.
DSM is entering the field of color cosmetics with its newcomer in the VALVANCE® range: VALVANCE® Touch 250. More>
Featuring VALVANCE® Look 100 for instant sparkle
Say goodbye to dullness and experience DSM instant concealment for bright eyes!
Our eyes don’t just allow us to see the world, they convey our thoughts, mood and deepest emotions. Sparkling eyes charm and engage, but dark circles and puffiness around the eyes can make us look older and more tired than we really are, diminishing overall facial vitality. The eye contour area is always the first to betray signs of fatigue or ageing. More>
Comfortable in the sun
Featuring VALVANCE® for sun protection with cosmetic elegance and extra skin comfort
Immediate stop the shine and feel the ultimate dry touch!
At DSM we know that selecting and combining UV filters to deliver the right sun protection together with a pleasant skin sensation is an art in itself and one that requires the collaboration of highly experienced scientists, formulators and sensory panelists. More>