DSM in Personal Care & Aroma Ingredients
Catch this year’s top trends and formulations and be prepared for 2019
In 2018, three of our formulations proved especially popular and our market and consumer insights on Naturals and the Skin Microbiome caused the most buzz. They’re going to be even bigger next year, so make sure you have all the details and download them now.
Our top 3 formulation downloads in 2018
Our newcomers in market and consumer insights downloads 2018
Natural & organic ingredients – more than just a trend
Natural ingredients and green credentials are now a priority for many facial skincare user. DSM’s infographic, based on feedback from social media influencers, clearly shows that five key behaviors and beliefs inspire consumer expectations in respect of natural and organic, naturally sourced and sustainably produced ingredients. Download>
Understanding the skin’s microbiome
The skin microbiome as a beauty concept is challenging current perceptions about the role of bacteria in the skin. Our qualitative consumer research revealed that beauty influencers are receptive to the idea of the skin as a living ecosystem as this supports broader trends for more natural, holistic and healthy beauty. Regular consumers are still somewhat reticent however as the idea of bacteria as “bad” still dominates. Download the overview to get a better clarity.